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Franchise Opportunities


Own a Her Store Franchise

Empowering Women Through Retail Entrepreneurship

Her Store is creating opportunities for women to become business owners while benefiting from the support, systems, and expertise of a professionally managed retail brand. Our franchise model is designed exclusively for women who are passionate about their community and want to participate in building a successful retail business.

Through our Franchise Owned, Company Operated (FOCO) model, franchise partners own the business investment while Her Store manages the day-to-day retail operations, helping create a structured and professionally operated store environment.

Why Her Store?

Her Store is a women-focused retail destination offering carefully curated products across:

  • Women's Fashion
  • Innerwear & Shapewear
  • Beauty & Cosmetics
  • Personal Care
  • Maternity Essentials
  • Baby Products
  • Accessories
  • Lifestyle Products

Our goal is to create a trusted shopping destination for women while providing franchise partners with a scalable and professionally supported business opportunity.

Our FOCO Model

Franchise Owned. Company Operated.

Under our FOCO model:

Franchise Partner Responsibilities

  • Invest in the business
  • Provide the approved store location
  • Actively engage with the local community
  • Support local marketing initiatives
  • Participate in key business decisions
  • Maintain alignment with Her Store values and standards

Her Store Responsibilities

  • Store Operations Management
  • Staff Recruitment Assistance
  • Staff Training & Development
  • Inventory Planning & Management
  • Merchandising & Visual Displays
  • Marketing Support
  • Technology Systems
  • Online Sales Management
  • Operational Audits
  • Performance Monitoring

This model allows franchise partners to benefit from professional retail management while remaining closely connected to their business.

Who Can Apply?

We are currently seeking women entrepreneurs who:

  • Are at least 21 years of age
  • Reside within a 20 km radius of the proposed store location
  • Have a strong connection to their local community
  • Are passionate about customer service and women's retail
  • Are willing to remain actively involved in the business
  • Are committed to long-term growth and partnership

We believe local ownership creates stronger community relationships and a better customer experience.

Franchise Partner Involvement

Although Her Store manages day-to-day operations, franchise partners are expected to remain actively engaged in their business.

This includes:

  • Regular store visits
  • Community engagement
  • Local networking
  • Customer relationship building
  • Participation in business reviews
  • Supporting local promotional activities

Her Store is looking for partners, not passive investors.

Training & Store Launch Support

Every franchise partner receives comprehensive onboarding and support.

Initial Training

Training includes:

  • Retail Operations
  • Customer Service Standards
  • Product Knowledge
  • Store Processes
  • Inventory Management
  • Reporting Systems
  • Marketing Fundamentals

Store Opening Support

Our team assists with:

  • Site Evaluation
  • Store Setup
  • Merchandising
  • Staff Induction
  • Systems Configuration
  • Grand Opening Planning

Stock Management

Her Store manages inventory planning and replenishment to help maintain consistency across the network.

Support includes:

  • Product Selection
  • Inventory Forecasting
  • Replenishment Planning
  • Seasonal Promotions
  • Product Launches
  • Inventory Performance Reviews

This helps franchise partners focus on growing their business while ensuring customers have access to the products they need.

Marketing Support

Franchise partners benefit from coordinated marketing initiatives, including:

  • Digital Marketing Campaigns
  • Social Media Promotions
  • Seasonal Campaigns
  • Store Opening Promotions
  • Brand Marketing Assets
  • Customer Loyalty Programmes
  • Local Area Marketing Support

Uniform & Brand Standards

To maintain a consistent customer experience across all locations, Her Store provides guidance on:

  • Staff Uniform Standards
  • Store Presentation
  • Customer Service Standards
  • Visual Merchandising
  • Brand Communications

Online Sales Support

Her Store manages online sales channels and digital customer engagement initiatives.

This includes:

  • Website Management
  • Online Promotions
  • Customer Support Systems
  • Loyalty Programmes
  • Omnichannel Marketing Activities

Franchise stores may benefit from eligible online sales activity within their designated territory, subject to franchise agreements.

Technology & Security

To maintain operational transparency and brand standards:

  • CCTV systems are required in all stores.
  • Her Store will have access to store CCTV systems for operational monitoring, security, compliance, and training purposes.
  • Approved retail systems must be used across all franchise locations.

Commitment to Partnership

We are looking for long-term franchise partners who share our vision.

Minimum Commitment Period

A minimum 5-year commitment is required to ensure stability, consistency, and long-term success for both parties.

Royalty Fees

Franchise partners contribute royalty fees to support:

  • Brand Development
  • Marketing Initiatives
  • Technology Platforms
  • Operational Support
  • Continuous Improvement Programmes

Details are provided during the franchise application process.

Profit Sharing

Profit-sharing arrangements may vary depending on the store location, investment structure, and operational requirements.

Specific details will be discussed with shortlisted applicants during the franchise evaluation process.

Franchise Journey

Step 1

Submit your Franchise Enquiry

Step 2

Initial Qualification Review

Step 3

Business Discussion & Discovery Meeting

Step 4

Location Assessment

Step 5

Franchise Approval

Step 6

Training & Store Setup

Step 7

Grand Opening

Step 8

Ongoing Support & Growth

Start Your Franchise Journey

If you are passionate about serving women in your community and want to be part of a growing retail brand, we would love to hear from you.

Become a Her Store Franchise Partner Today.